Viral Lipstick Hack into a Beauty Revolution

When a simple YouTube video featuring a red lipstick hack went viral in 2015, Deepica Mutyala didn’t just share a beauty tip—she ignited a movement for inclusivity in the beauty industry.

💡 Her Breakthrough:

• Transformed that viral moment into Live Tinted, a mission-driven beauty brand launched in 2019.
• Developed products for all skin tones, challenging conventional beauty standards.
• Secured major retail deals, including partnerships with Ulta Beauty.

📈 The Impact:

✔️ Built a brand with millions in revenue and a cult following.
✔️ Redefined beauty through authenticity, self-love, and representation.
✔️ Empowered a new generation to embrace diverse beauty.

🔥 Key Takeaways:

✅ A personal story can spark global change.
✅ Solve real problems with authentic passion.
✅ True connection comes from brands that care.

💬 What’s one change you’d like to see in your industry? Let’s discuss below! 👇